Alma's World – Satire about Work, Identity and Modern Work
Alma's World is a satirical storytelling project about work, identity and modern working life.
Through the eyes of a digital nomad cow living in Barcelona, Alma observes work culture, professional identity, artificial intelligence and the search for belonging in contemporary society.
The stories explore remote work, corporate culture, AI, career identity and the changing relationship between people, organizations and technology.
Combining satire, storytelling and social observation, Alma's World serves as both a creative laboratory and a critical reflection on modern work.
Cow Alma and the People Who Look Busy
Why do people feel the need to look busy? From a café in Barcelona, Alma observes the quiet performance of modern work, where productivity often becomes a way of proving we belong.
Why Systems Always Start the Same Way
Alma discovers that systems don't simply exist. They are recreated every morning through habits, routines and the quiet repetition of ordinary days. A reflective column about work, identity and the unnoticed power of repetition.
When Consistency Becomes Workplace Culture: Notes from the UX Content Lab
Nobody told Alma that she belonged. Nobody confirmed it. One day the questions simply stopped. A quiet reflection on workplace belonging, professional identity and the strange comfort of becoming part of the background.
The Quiet Promotion: How I Learned to Outgrow Myself
Nobody announced it. There was no promotion, no title, no ceremony. Yet something had changed. Alma reflects on workplace belonging, identity, and the moment you realise you are no longer new – you are assumed.
Cow Alma and the Quiet Emptiness of Routine: Why Functioning Isn't the Same as Belonging
For weeks, everything has been working exactly as it should. The meetings begin on time. The processes are familiar. Nobody questions whether Alma belongs anymore. And that is precisely when she begins to wonder whether functioning and belonging might be two very different things.
When Nobody Notices You're New Anymore
Nobody announced it. Nobody congratulated her. But one day, Alma realised that people had stopped noticing she was new. A quiet reflection on workplace belonging, identity, remote work, and the moment uncertainty becomes routine.
Starting a New Job Abroad: How Belonging Quietly Takes Shape
At some point, the question of whether you belong begins to lose its urgency. Not because you found an answer, but because repetition quietly turns uncertainty into reality. Alma reflects on work, structure, identity, and the strange comfort of becoming expected.